Your Boca Raton Expo just came to a conclusion, and it was an incredible week full of new information and insight to help you build even greater success in your business. Fortunately, you can catch up on most of the action in the coming weeks on your organizational website! Videos will be posted shortly!
While watching the sessions will certainly be helpful, nothing can replace the experience Expo provides. That’s why we urge you to make plans to join us at your next Expo in Dallas, Texas, March 12-14! Expos are something that are best experienced—not watched. Being in those meeting rooms and around other members is the best and fastest way to become successful. Here’s a brief synopsis of each session to help guide your viewing decisions:
Home Protection Plan™ Revolution: How to Sell More Memberships to More People and Keep Them Locked in for Years!
You have been on the forefront of the electrical industry by offering Home Protection Plans. This innovative club membership provides a world of benefits to your customers while also greatly benefiting you. Now, after serious research, discussion, and analysis, your ESI team has found a way to make this program 100% better! By implementing processes presented in this session, you’ll develop skills to help you sell more memberships to more people—and those people will want to stay your customers and may never consider leaving you… ever! This is one of the most exciting new revolutions in ESI history!
The $5 Million Challenge
You’ve taken the ESI credo to heart—working ON your business rather than just IN your business. You have well-organized financials, a strongly structured office, expertly trained technicians, and products and services seemingly priced in a way to ensure a strong profit. Yet you’ve hit a ceiling in your business! You’ve stalled around that $1-, $2-, or $3-million-dollar mark. How can you push your company toward the $5 million mark? During this session your ESI team outlines a handful of potential pitfalls many electrical businesses plunge into, which limits their growth. Even better, you discovered ways to eliminate these challenges to help grow your company’s revenue to newfound heights!
Round Tables
One of the greatest aspects of belonging to ESI is the multitude of success-oriented, motivated members in the organization. You all bring so many different talents and experiences. One of the best ways to leverage the group’s knowledge is for everyone to interact at one time. But how? Back by popular demand, your ESI team facilitated round tables. You and your fellow members discussed some of the most pressing topics in the trade today.
The Psychology Behind the Perfect Customer-Service Experience!
You spend an endless amount of time and money implementing the right advertising strategy and training your technicians. How can you be sure that both your time and money are well spent? Have you ever taken a moment to put yourself in your clients’ shoes? Are you really connecting with them and providing the perfect experience? During this session, you discovered precisely how your customers are thinking throughout their interaction with your company—from when they first talk to your call-takers to when your technician knocks on their doors, to when they receive their happy call from you. By better understanding your clients’ psychological state, you’ll be able to better train your team on how to communicate with homeowners, which will lead to the perfect customer-service experience on every call!
Making a Lasting, Wildly Positive Impression AFTER the Service Call!
You’ve done it! A new customer has responded to your advertising, your call-taker booked the appointment and sent the right tech to the job, and your tech did a great job taking care of the problem while also selling several additional products and services. The customer is thrilled! But now what? So many companies lose contact with their happy customers—a tremendous amount of opportunity is wasted even if you just sold those people a new panel and thousands of dollars of other work! During this session you discovered how to make a lasting, wildly positive impression AFTER the service call! Not only did you learn new ways to help lock your happy customer to you for life, those happy customers could make it their mission to tell every friend, neighbor, and family member just how wonderful you are!
The Future of Home Warranties & How They’ll Impact Your Business
The desire for home warranties by consumers continues to increase each year. Many contractors have seen the impact in their businesses already. For a long time, home warranties have been considered a “bad word” amongst those associated with ESI. In this session, you will be introduced to a new type of thinking regarding home warranties. If used carefully and properly, warranties can be a tool to bolster your club-membership numbers while creating future customers for years to come. This was a thought-provoking presentation that will challenge some preconceived notions!
Guest Speaker: Sam Glenn
At one time Sam Glenn was negative, broke, depressed, homeless, and working odd jobs as a nighttime janitor and newspaper delivery guy. Sam’s attitude was in the dumps…until a dear friend gave him what he calls a, “Kick in the Attitude.” Sam accidently knocked over legendary business speaker, Zig Ziglar, at a buffet. The conversation that followed had a profound and positive impact on Sam’s attitude and was exactly what he needed to get up and make his dreams possible.
For the past 15 years Sam has been the “go-to guy” for hundreds of organizations that value positive people engaged in positive action. Sam’s speeches offer a mix of humor, art, and life lessons—after listening to him, people walk away feeling reenergized and ready to engage more fully in everything they do.
Often times, at speaking engagements, most people mistake Sam for an on-site maintenance employee because of how he dresses. Audiences are pleasantly surprised when Sam takes the stage and then they realize who he really is. Sam sports an attitude-maintenance shirt as a symbol of where he came from and to represent his personal story. The difference between Sam’s past and present? Now Sam practices attitude maintenance—and the membership loved every minute of his presentation!
The One Thing You Should Do Right Now!
What should you do right now? There was a lot more offered at your Expo. So, please, take a moment and watch some of the videos soon and acclimate yourself with the new strategies that we’ve shared to help you become even more successful.
Then, your next step should be to register for the upcoming Expo being held in Dallas, March 12-14! There really is no substitute for being at Expo and sharing stories and strategies with your fellow members! If at all possible, you should do your best to attend! Expos can make a world of difference for your company!
We look forward to seeing you then!
Sincerely,
Your ESI Team