Your Dallas Expo just came to a conclusion, and it was an incredible three days full of new information and insight to help you build even greater success in your business. Fortunately, you can catch up on most of the action in the coming weeks on your organizational website! Videos will be posted shortly!
Although watching the sessions will certainly be helpful, nothing can replace the experience Expo provides. That’s why we urge you to make plans to join us at your next Expo, which will be in Palm Springs, California, October 1 to 3! Expos are something that are best experienced—not watched. Being physically present in Expo meeting rooms and around other members is the best and fastest way to become successful. Here’s a brief synopsis of each session to help guide your viewing decisions:
Preparing for the Vital Storm
How customers seek out your services changes more and more with each passing year. Not long ago, you were dumping thousands of dollars into traditional mediums like phone books, newspapers, and direct mail. Now, homeowners are turning to the Internet to find local service providers. How much of a presence do you have on the World Wide Web? Do you have the best online strategy and tactics needed to survive and thrive in this changing business landscape? During this session, online experts explained in detail what you need to be doing now—and in the future—to succeed in this increasingly digital world.
Success Academy® Training: Making Club Memberships a Priority in 2014
The most important tool you have in your business arsenal to ensure your company’s lasting success is club memberships. It’s absolutely vital that you emphasize the importance of your club program to your people—it’s even more important you do everything imaginable to keep your club members sticky to you. In this Success Academy Day Training, you received an in-depth look into the finer points of selling a club program to both your employees and your customers.
Building a Brand of Distinction
What is it that creates a true brand of distinction? Why do some brands create passionate fans while others stay muddled in the pack? In this riveting session, Brand Guys founder Ray Seggern explored the convergence of story, experience, and culture and how they fuel the story of an organization in the minds of consumer public. Additionally, he identified the five things that all truly transcendent brands have in common, and how you can take that and apply it in your marketing.
Growth Habits for 2014
You’ve weathered the economic storm and survived. You have a strong team in place and clients who rant about your service. Now, you’re ready to take your company to the next level—you’re ready to expand! What’s the best way to grow? You discovered in this session that growing a company comes down to developing successful, daily habits. You also found what those habits are and how to institute them in your business! Like accomplishing any goal, it doesn’t happen in a day—it takes time, effort, and a plan. That’s precisely how you’ll grow your company in 2014 and beyond!
The Future of Home Energy Savings: How You Can Capitalize on This Growing Market
Everywhere you look new products that promote energy efficiency are being developed, marketed, and sold. It’s a trend that’s here to stay—and has made its way into the HVAC world. How will you respond? It’s not enough to sell high-efficiency equipment. You discovered how you can be on the forefront of contractors capitalizing on this growing market!
Are You Prepared for the KPI Challenge?
KPIs or Key Performance Indicators are the numbers that you need to know in your business every single day in order to be successful. Not only do you need to know what they are—you must know how to respond to your business if they’re not up to par. In this session, you got an important review on all of the critical KPIs, and you were challenged to make the hard decisions to get your KPIs where they need to be for long-term financial success in your business.
Featured Speaker: Mike Michalowicz, “Put Life Back into Business”
Mike Michalowicz (mi-KAL-ō-wits) started his first business at the age of 24, moving his young family to the only safe place he could afford—a retirement complex. With no experience, no contacts, and no savings he systematically bootstrapped a multimillion-dollar business. Then he did it again—and again. His experience building three multimillion-dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience, and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation. Mike is the CEO of a business-growth consulting firm, Provendus Group; a former small-business columnist for the Wall Street Journal; the business-makeover specialist on MSNBC; and author of The Pumpkin Plan and entrepreneur cult-classic, The Toilet Paper Entrepreneur.
Featured Speaker: Joel Zeff, “When Work Becomes Play”
Joel Zeff creates energy. He is a dynamic speaker, improvisational humorist, and author. His interactive performances invite members of the audience to participate in hilarious improvisational exercises that illustrate Joel’s central message: That organizations and individuals should CELEBRATE every day successes to increase collaboration, productivity, passion, and innovation. His book, Make the Right Choice, is conversational, funny, and very informative. Joel believes that we all encounter choices in our careers. We always have the opportunity to make the right choice to live a more creative, passionate, and productive life. How do you “make the right choice”? You can choose to provide opportunity. You can choose to provide positive support. And along the way, you can choose to have fun. It’s really that simple. Joel teaches us just how easy it is to make these choices. His presentation delivers a combination of inspiration, essential business knowledge, and significant ideas to help audience members reconnect with their own passion and success.
The One Thing You Should Do Right Now!
What should you do right now? There was a lot more offered at your Expo. So, please, take a moment and watch some of the videos soon and acclimate yourself with the new strategies that we’ve shared to help you become even more successful.
Then, your next step should be to register for the upcoming Expo being held in Palm Springs, California, October 1 to 3! There really is no substitute for being at Expo and sharing stories and strategies with your fellow members! If at all possible, you should do your best to attend! Expos can make a world of difference for your company!
We look forward to seeing you there!