Your SGI Team Has Your Winter 2015 Newsletter Prepared for You NOW! Spend a Few Minutes Personalizing, Printing, & Mailing It, andYou’ll See a Huge Return on a Small Investment! One of your biggest concerns is losing hard-earned customers to another company! To ensure that doesn’t happen, you want to do everything possible to stay engaged with them and remind them …
Avoid Crashing & Burning in the New Year
On average 18 service vans would crash each month in a moderately populated city, according to insurance experts. How do they know that? It’s history. Using their actuary tables, they can predict when and if service vans will crash and burn. They know what days most of them will crash—how rain, snow, and sun will affect this number; how many …
Beware the Flashing Yellow!
When we think about adapting to conditions, we usually think of wind, rain, fog, unusual road surfaces, or maybe the time of day. Perhaps we should also think of the flashing yellow light we often see as a reminder of an unusual traffic condition which may exist. How often do you just roar through those signals giving little thought to …
In by the 10th
If you’ve ever seen slalom skiing, then you know how important timing can be. Slalom skiers fly down the slope weaving deftly in and out of the flags. If they weren’t able to quickly change directions and make adjustments, there’s no way they would be able to reach their goal at the bottom. Like slalom skiers, contractors need to be …
Coach’s Corner: The Next Generation of Online Marketing
It seems like everything is migrating toward the web and the Internet seems to reinvent itself at a crazy pace. It’s also evolved into the Next Big Thing of marketing platforms. Let’s talk about the steps you need to take to be prepared for the next generation of Marketing. Designate one person in your business to manage you online Marketing. …
Safety Spotlight: Snow Removal
Many of you live in a cold-winter climate—and snow removal is inevitable. How you deal with it may be the difference between a serious injury and an inconvenience. For those who have a snow blower, the job is easier but not without hazard. Before you start the machine, the first thing to think about is what was left on the …
Your SGI Team Is Looking Forward to Serving You in 2015!
It’s the holiday season, and you’re likely spending time with friends and family. Soon thereafter, you’ll be planning for the upcoming New Year’s celebration! We want to wish you happy holidays along with nothing but enhanced success in 2015! Every day, your SGI staff is working hard with the goal of enhancing your success—and we are committed to working even …
Six Action Steps to Manage Your Online Reputation
First: You will need to plan. Who will be responsible for all the critical components involved in your brands online reputation? Who will be in charge of Research, Listening, Engaging, Internal Communications, feedback, and Training? What are your clients saying about you right now? Are they right. Do my operations or policies need improvement? Second: Listen to your clients Where …
Safety Spotlight: Was It an Accident or an Error?
What is an accident? Briefly, it is a sudden and unforeseen event. Given that definition, can we say that the Apollo 1 fire that killed three astronauts on the launch pad, and the Challenger disaster, were accidents? The first Apollo 1 fatalities were due to a fire that occurred when the spacecraft cabin was charged with pure oxygen during a …
Coach’s Corner: It’s Time to Think
When two candidates apply for the same position and are equally capable, trained and experienced, who gets the job? What about two businesses that have similar products, with similar prices, and similar reviews, which do you pick? If you think about it, it could be the one that acts like they want your business or the salesperson that went out …