I get asked almost daily “How do you create a marketing plan?” I’ve been thinking about this a lot lately, and how very few companies actually have a well-designed marketing plan. Larger companies typically do a better job of developing plans, but the small companies often use the, “Let’s try this approach!”. Do you have a well conceived out marketing …
New FREE Online Training for ESI Members: Financing 201! Wednesday, June 25th @ 11 a.m. EDT
New FREE Online Training for ESI Members: Financing 201! Wednesday, June 25, 11 am EDT Also, Two More Sessions Announced for July 16th & 30th! Your ESI team recently introduced our version of “Summer School”—free, online training to help you maximize your success in these warmer months! (This training is exclusively for ESI members!) Your first session was recently conducted: …
Building a Client for Life: The 8 Questions Your Techs Should be Asking Themselves on Every Service Call!
The ability of a technician to find opportunities in your clients’ homes is a combination of talent and the act of following a consistent process. Many times homeowners will knowingly bring things to your attention; other times we must discover them. This ability is a vital part of being able to more than satisfy your client and bring in additional …
New FREE Online Training for ESI Members! Rewatch Financing Training 101! Save the Date for Financing Training 201!
Your ESI team recently introduced our version of “Summer School”—free, online training to help you maximize your success in these warmer months! (This training is exclusively for ESI members!) Your first session was recently conducted: Financing 101! If you missed this session, or would like to watch it again, go to the Members Only portion of your ESI website! You’ll …
20 Ways to Communicate More Effectively with Your Team
1. Open Meeting It is easier to communicate your passion and how you feel to your team via open meetings. In this kind of forum, they will not only hear what you are saying, they will also see and feel it. This approach still remains one of the best approaches to communicate effectively with a team. Consider having at least …
When You Point One Finger, Three Point Back to YOU!
Do you feel like you’re running a daycare more than an HVAC business at times? Well, before you start blaming your team for any headaches, it might be time to take a moment to look in the mirror. A successful team must be driven by an effective leader. The leader is the beginning and the end of success or failure. …
New Complimentary Online Coaching for ESI Members! Starts Next Wednesday, June 11! First Topic: Financing 101!
Your ESI team is always looking for ways to enhance your membership and help you become even more successful. That’s why we’re introducing “Summer School”—free, online training to help you maximize your success in these warmer months! (This training is exclusively for ESI members!) The first two sessions will be: Financing 101 (offered next Wednesday, June 11, 11 am EDT) …
3-Part Online Training for RSI Members: Make Money This Winter with Radiant Barrier! Tuesday, June 24, 11 am EDT
Your RSI team is always looking for ways to enhance your membership and help you become even more successful. That’s why we’re offering a complimentary three-part online training on how you can “Make Money This Winter with Radiant Barrier!” The first part of this series begins Tuesday, June 24, 11 am Eastern Daylight Time! You can participate by clicking on …
Your Next Management Enrichment Coaching Session Is Thursday, June 19, 11 am EDT The Topic: Coaching Skills!
The online Management Enrichment Coaching series offered by SGI continues Thursday, June 19, 11 am EDT! The topic: Coaching Skills! Click here to register now! You’re the owner of your business and you may even be the acting GM. In other words, you’re the leader of your organization. While your responsibilities include a great deal of office work, your biggest …
How to Keep Your Superstars Happy
Great techs are extremely hard to find–and once you find them, you must do a great job of supporting them or you’ll lose them. They need to be mechanically sound and have good communication skills. Techs also need to understand The Club Membership Business model and why we offer Clubs to our clients. Understand that Amazing techs are hard to …