By Todd Roy, Builder Marketing Manager for Progress Lighting® When someone is buying or selling a home, there is always the question: “What really differentiates one home from the next?” Sometimes, homebuilders and homeowners really miss the importance of lighting. Any of the finished products within the home, as well as on the home’s exterior are really what makes one …
Your customers are your business’ most valuable asset, not just because they are your source of revenue, but because they see your service through skeptical eyes. Being that you are so intensely involved in your business, it’s easy to lose sight of what you do right, what you do wrong, and the fact that you are in a relationship with …
You know you need a strong advertising presence – and if you haven’t tried incorporating digital media yet, you know it’s time. But the number of options is mind boggling. Where do you begin? Take it from us, you want to base your decisions on targetability and proven performance – on what really works – in your category and in …
It’s not uncommon for your Client Success Managers to hear from an SGI™ member: “You always keep talking about methods of delivering consistent results – how do I create them in my company?” After doing a little research on their company and doing some probing, the CSMs often find out that the member isn’t participating in the Scoreboard. In fact, …
Regardless of if you are “Blue Oval” Contractor or a “Bow Tie” Contractor, BuyMax has got you covered on your next Ford or GM purchase. Did you know that on 2012 model-year vehicles alone, BuyMax members saved $805,700 off-invoice on their Ford purchased or leased vehicles by using our CAP program? And with our GM CAP program, which was recently created, our …
Experts say that most accidents that happen on the road are the result of driver negligence. It doesn’t take an expert to figure that out. After all, you’ve seen the usual suspects on the road. There’s “Mr. Cell Phone Texter” who’s eyes are on his phone instead of the road. There’s “Ms. Eye Shadow Applicator” who’s trying to finish that …
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This week we are going to give you some real world practical advice on two types of calls that you will or have already have experienced. We have all faced these calls, and while they are frustrating, there is a response that your team can practice so when the “tire kicker” calls, you will have the appropriate answer. Let’s start with my favorite, “I just want …
It’s hard to believe how quickly the calendar is turning. Each year unveils new challenges and opportunities. For many SGI™ members, they’re trying to grow even in this slowed market. Here’s the funny thing: They can! And you can! It is possible! You can do it by being proactive! You know, not many years ago, General Motors® and Circuit City® were …
