So What’s Your Next Marketing Step?

The summer is coming to a close.  You likely will stay busy through much of the fall.  But then comes the winter.  Many of you traditionally slow down.  But does that have to be the case?  Can you keep your schedule filled all year long?  If that’s to happen, you likely will need to be an efficient marketer, which begs …

A Look at Labor

We all recently celebrated Labor Day.  You may or may not know about Labor Day’s origins, but it’s a rare holiday in the United States in that it doesn’t commemorate a particular person or event.  Rather, it was intended as a holiday to celebrate the working man and their contributions to society.  Labor Day was first celebrated in New York …

Adding On Comfort and Revenue

When you arrive at a client’s home, they are entrusting you with a very important task – improving their lives and protecting their home and family. Often, that mission takes the form of fixing a leaky pipe or repairing a clogged toilet, but to go beyond the realm of the ordinary technician, you have to go beyond providing ordinary service.  …

What Would Happen If You Lost Your GM Today?

One thing is for sure about the contracting world: You never know what to expect.  You could be flooded with calls one week and be struggling to get one on the board the next week.  Plus, you may seem to have too many technicians when things are slow and not enough when things get busy.  Beyond that, you’ll never know …

Are Your Techs Killing Clients?

Why are you in business?  Everyone may have a different answer for that question, but the real reason is to make a profit.  In the residential electrical industry, your ability to make a profit rests solely on your ability to serve your clients. Since that’s the case, why do some contractors persist in running their businesses in ways that anger, …

Hire Dimensions enhances their offerings.

Do you want to reduce turnover, raise productivity, increase loyalty, and improve overall job satisfaction?   Hire Dimensions has put together innovative behavioral and skills assessments to help you identify the BEST TALENT in your market, giving you the insight to hire, develop and promote the people who can make a difference in your company. There is a science to successful …

BuyMax – SGI EXPO 2012- Show Special

SGI EXPO 2012 Show Special! Place your Indoor Air Quality Order* From Sept. 27th-Oct. 11th Receive TWO $100 gift cards to Bass Pro Shops, for placing a single order of $2,000 (minimum) *Excludes Bio and H2O Harmony products *Order includes free freight (Any orders below $2,000 (minimum) will not receive a gift card. For example $3,000 order=3 $100 gift cards, …

Are Employee Perceptions Slowing Your Roofing Company’s Success?

What is the reality of your business today?  Are you creating the success and profits that you’re after or are you struggling to get your company on the right track?  If you’re struggling to create the reality you’ve always wanted, the problem might actually be your perception. Here’s an example of what I mean.  A roofing company that is a …

Are Call Backs Killers—or Opportunities?

No matter what you call them – call backs, warranties, or disruptions – these calls from a potentially upset homeowners can actually be an opportunity.  That’s a shift from the thinking of most contractors.  Normally, a call back is met with a response along the lines of, “Now, I have to take care of this, and what’s it going to …

6 Ways to Gauge Your Company’s Performance

The average organization loses 15–35% of its customers each year, primarily due to poor service.  Do you know if your company is in danger of losing a third of your customers this year?  There’s only one way to find out before it’s too late.  Ask them. There are raving happy fans and there are those that are raving mad.  Naturally, …