What Owner Dan Worstell Is Doing & How You Can Do the Same!
You’re always worried about losing your hard-earned customers. You’re willing to do everything possible to stay engaged with them. Newsletters are an exceptional tool for strengthening existing relationships with homeowners—and generating referrals! Dan Worstell of Pyramid Roofing in Hampton Roads, Virginia, is proof of this.
Dan has regularly used the Roof Report newsletter, which is generated by RSI once every quarter. [The newsletters are available for download and customization and can be found on your RSI website.] But Dan goes above and beyond simply customizing his newsletter—he makes it his own. He takes the time and effort to write a few of his own articles, making the piece more personal and relevant to readers in his area.
The response Dan gets from his newsletters is always tremendous. He has pages of emails from customers who have referred him. Dan fervently believes that newsletters keep Pyramid Roofing on top of people’s minds and stimulates those referrals.
“I’m getting some really good feedback and client interaction again with the [spring] newsletter. I take what RSI gives the entire group and localize and personalize it,” Dan said. “[BuyMax Vendor] Minuteman Press is great to work with [in getting them printed]. Super team there!”
If you’d like to see how Dan personalize and localizes his newsletter, click here to download a PDF of his newsletter: PYRAMID ROOFING NEWSLETER PDF
If you have a great marketing idea that’s working in your business, share it with the rest of RSI! Send your RSI Client Success Manager Chris Smith an email (csmith@yoursgi.com) and tell him about it! We’ll be sure to include it in the next weekly blog!