ESI™ Members
Your 2013 fall Expo is not far away! It will be September 18-20 in beautiful Boca Raton, Florida, at the Boca Raton Resort & Club! Your ESI team has been talking to members, researching topics and trends, and working hard to construct the perfect event that will help you become even more successful heading into the second half of 2013 and beyond!
You can read a short synopsis of the many sessions that are planned below. Also, keep in mind that on Wednesday, September 18th, will be Success Academy Day®! Also, to bring your Expo to crescendo, Guest Speaker Sam Glenn will be in attendance to talk about attitude! Be sure to go to www.registerforsuccess.com today to reserve your space for what will be a tremendous event!
Wednesday, September 18th: Success Academy Day
Leadership vs. Management
You feel like you’ve built a strong team. They’re talented and motivated. Now, how do you ensure that you’re getting the absolute best out of them? Are you certain that your team couldn’t be achieving more? Here’s an even bigger question: If they’re not reaching their full potential, what might the reasons be?
Leadership and management are not the same, although many think they are. Certainly, there are aspects of your position as the owner and general manager of your business that require management functions. However, your biggest role—the one that ensures long-term success and growth—is as the leader of your company.
During this Success Academy Day, you will discover some of the pitfalls that you may be unknowingly struggling with because you’re acting more as a manager—and not enough as a leader. You’ll come away from Success Academy Day with some critical strategies and concepts that can be employed in your operation to help better motivate your people to push their performances, build an exceptional company with a culture that’s second-to-none, and become the absolute best leader for your team and your company.
Thursday & Friday, September 19th-20th: EXPO
Home Protection Plan™ Revolution:
How to Sell More Memberships to More People and Keep Them Locked in for Years!
You have been on the forefront of the electrical industry by offering Home Protection Plans. This innovative club membership provides a world of benefits to your customers while also greatly benefiting you. Now, after serious research, discussion, and analysis, your ESI team has found a way to make this program 100% better! By implementing processes presented in this session, you’ll develop skills to help you sell more memberships to more people—and those people will want to stay your customers and may never consider leaving you… ever! This is one of the most exciting new revolutions in ESI history—and you’ll want to be in Boca Raton to hear about it!
The $5 Million Challenge
You’ve taken the ESI credo to heart—working ON your business rather than just IN your business. You have well-organized financials, a strongly structured office, expertly trained technicians, and products and services seemingly priced in a way to ensure a strong profit. Yet you’ve hit a ceiling in your business! You’ve stalled around that $1-, $2-, or $3-million mark. How can you push your company toward the $5-million mark? During this session your ESI team will outline a handful of potential pitfalls many electrical businesses plunge into, which limits their growth. Even better, you will discover ways to eliminate these challenges to help grow your company’s revenue to newfound heights!
Round Tables
One of the greatest aspects of belonging to ESI is the multitude of success-oriented, motivated members in the organization. You all bring so many different talents and experiences. One of the best ways to leverage the group’s knowledge is for everyone to interact at one time. But how? Back by popular demand, your ESI team will be facilitating round tables. You and your fellow members will be discussing some of the most pressing topics in the trade today. From your discussions and debates, you’ll return to your office with some eye-opening, actionable steps that you can use to enhance your business!
The Psychology Behind the Perfect Customer-Service Experience
You spend an endless amount of time and money implementing the right advertising strategy and training your technicians. How can you be sure that both your time and money are well spent? Have you ever taken a moment to put yourself in your clients’ shoes? Are you really connecting with them and providing the perfect experience? During this session, you’ll discover precisely how your customers are thinking throughout their interaction with your company—from when they first talk to your call-takers to when your technician knocks on their doors, to when they receive their happy call from you. By better understanding your clients’ psychological state, you’ll be able to better train your team on how to communicate with homeowners, which will lead to the perfect customer-service experience on every call!
Making a Lasting, Wildly Positive Impression AFTER the Service Call
You’ve done it! A new customer has responded to your advertising, your call-taker booked the appointment and sent the right tech to the job, and your tech did a great job taking care of the problem while also selling several additional products and services. The customer is thrilled! But now what? So many companies lose contact with their happy customers—a tremendous amount of opportunity is wasted even if you just sold those people a new panel and thousands of dollars of other work! During this session you will discover how to make a lasting, wildly positive impression AFTER the service call! Not only will you learn new ways to help lock your happy customer to you for life, those happy customers could make it their mission to tell every friend, neighbor, and family member just how wonderful you are!
The Future of Home Warranties & How They’ll Impact Your Business
The desire for home warranties by consumers continues to increase each year. Many contractors have seen the impact in their businesses already. For a long time, home warranties have been considered a “bad word” amongst those associated with ESI. In this session, you will be introduced to a new type of thinking regarding home warranties. If used carefully and properly, warranties can be a tool to bolster your club-membership numbers while creating future customers for years to come. This will be a thought-provoking presentation that will challenge some preconceived notions!
Guest Speaker: Sam Glenn
At one time Sam Glenn was negative, broke, depressed, homeless, and working odd jobs as a nighttime janitor and newspaper delivery guy. Sam’s attitude was in the dumps…until a dear friend gave him what he calls a, “Kick in the Attitude.” Sam accidently knocked over legendary business speaker, Zig Ziglar, at a buffet. The conversation that followed had a profound and positive impact on Sam’s attitude and was exactly what he needed to get up and make his dreams possible.
For the past 15 years Sam has been the “go-to guy” for hundreds of organizations that value positive people engaged in positive action. Sam’s speeches offer a mix of humor, art, and life lessons—after listening to him, people walk away feeling reenergized and ready to engage more fully in everything they do.
Often times, at speaking engagements, most people mistake Sam for an on-site maintenance employee because of how he dresses. Audiences are pleasantly surprised when Sam takes the stage and then they realize who he really is. Sam sports an attitude-maintenance shirt as a symbol of where he came from and to represent his personal story. The difference between Sam’s past and present? Now Sam practices attitude maintenance—and audiences love every minute of it!